Masters in Business for Agri-Food and Rural Enterprise

Upon successful completion of the Postgraduate Diploma course, students with the support of a recognised tutor, undertake research, demonstrating independent, innovative and creative thinking. Students complete a 18,000 word research thesis, where primary data collection is part of the research process.

Examples of previous research titles include:

  • Consumer behaviour in purchasing dairy products and plant-based alternatives
  • Purchasing behaviour in relation to the food label traffic light system
  • Factors affecting lamb marketing and consumer attitudes to lamb
  • Farmers attitudes and perceptions of the beef supply chain
  • Consumer perceptions of beef burgers made from different breeds
  • Perceptions of the public towards ethical issues in the horse racing sector
  • Attitudes and perceptions of farmers to Health & Safety practices

How to apply

Applicants for the Masters course should apply using the online Queen’s University Belfast Postgraduate application form, which can be found at

For a step by step guide of how to apply for the Masters and the CAFRE postgraduate courses using the QUB online application system, view the following video.

Entry Requirements

Applicants should normally possess a BSc (Hons 2.2) Degree in Agriculture, Geography, Horticulture, Food, Consumer Studies, Business Studies, Environmental Science, Rural and Business Studies or related subject.

We welcome applicants with a diverse range of primary degrees as students from these different backgrounds make a positive impact within the agri-food and rural business sectors.


Students who successfully complete all six modules on the Postgraduate Diploma programme (with a minimum of 50% in each module) may complete a research project in an area associated with the option chosen at Postgraduate Diploma level.