Flowers Bring Art to Life
The National Gallery and The Flower Council have won the 2017 UXB London Award for Best Use of Digital Channels. This is one of the Emcees Awards that aim to recognise excellence in arts and culture fundraising.
The project, in the form of a live floral installation, was created last summer by an invited team of florists that included CAFRE graduate and RHS Chelsea Medallist, Shannon Ormandy. The success of the campaign highlights the versatility and visual impact of floristry and how it can be used to attract business. You can see Shannon and the project team at work at the National Gallery in the video clip below.