March 19, 2014

Consumer Buying Explained at Loughry Campus

Sixth form pupils from schools across Northern Ireland enjoyed a day away from the classroom finding out about consumer buying habits and marketing techniques employed by the food industry.

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Sixth form Home Economics pupils and their teacher Mrs Briege Chambers from Dominican College, Belfast, together with Nicola Kerr from Loughry, who delivered the seminar on Consumer Buying at Loughry Campus.

The one-day food consumer buying seminar at Loughry Campus, College of Agriculture, Food and Rural Enterprise (CAFRE), in Cookstown, provided the  pupils with an opportunity to examine the changing nature of food retailing and to assess the factors which influence consumer buying behaviour using real life examples. As well as investigating the effect of e-commerce, advertising and marketing strategies on consumer buying behaviour the A level Home Economics and Business Studies pupils got practical experience of assessing consumer perceptions of own brand and branded products and the current issues surrounding food labelling.

The seminar was also an ideal opportunity for the pupils to find out about the range of career opportunities in the food industry. Loughry has close links with the food and drink sector and all our food courses offer excellent job prospects. So it is no surprise that the sixth form pupils were keen to check out the Degree courses on offer at Loughry. With Honours Degree courses in Food Technology, Food Design and Nutrition as well as the newly redeveloped Food Business Management degree, there is certainly something to suit everyone.

If you are looking for a career in a fast moving industry and are interested in finding out more about the wide range of courses on offer at Loughry Campus please contact us on Freephone: 0800 0284291 or better still come along to Loughry’s Open Evening on Tuesday 8 April from 3pm to 8pm.

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Coleraine High School, sixth from Home Economics pupils Amy Gibson, Nicole McCook, Olivia Clarke, Leah Smith and Natalie Millar together with Emanuele Armaforte from Loughry at the Consumer Buying seminar at Loughry Campus.   

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Sixth form Home Economics pupils from Antrim Grammar School, together with their teacher Mrs Jackie Henderson and Nicola Kerr from Loughry, who delivered the seminar on Consumer Buying at Loughry Campus.

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Sophie Henry a sixth form Business Studies pupil from Hazelwood College, Newtownabbey and lecturer Nicola Kerr from Loughry Campus at the Consumer Buying seminar.

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Sixth form pupils Tyler Moursy, Judith Edgar, David Gilpin, Zara Peden and Nicole Herbert from Lurgan College together with Hazel Boyd from Loughry during their Consumer Buying visit to Loughry Campus.    

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Sixth form pupils Chloe McAlary, Chris Carson, Ellen Thompson, Niamh McCloskey and Therese Corrigan from Loreto College, Coleraine together with their Home Economics teacher Miss Kathryn Lyons and Emanuele Armaforte from Loughry take a break from the Consumer Buying seminar at Loughry Campus.   

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Sixth form pupils Lauren McNally, Anne-Marie Mulholland and Emma Reavey with their Home Economics teacher Miss Emma McEvoy from Sacred Heart Grammar School, Newry assess a selection of cereal products during their visit to Loughry Campus.

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Sixth form Business Studies pupils Sophie Henry, Jonathan Montgomery, Dean Clyde, Mary Connick and Faith Brennan, together with their teacher Mr Trevor Kelly from Hazelwood College, Newtownabbey and Nicola Kerr from Loughry, who delivered the seminar on Consumer Buying at Loughry Campus.

Sandra Witherspoon

Loughry Campus, College of Agriculture, Food and Rural Enterprise

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