Upper sixth Home Economics pupils, from schools across Northern Ireland, enjoyed a day away from the classroom finding out about consumer buying habits and marketing techniques employed by the food industry.
The one-day food consumer buying seminar at Loughry Campus, College of Agriculture, Food and Rural Enterprise (CAFRE) provided pupils with an opportunity to examine the changing nature of food retailing and to assess the factors which influence consumer buying behaviour using real life examples. As well as investigating the effect of e-commerce, advertising and marketing strategies on consumer buying behaviour the pupils got practical experience of assessing consumer perceptions of own brand and branded products and of the current issues on food labelling.
The seminar was also an ideal opportunity for the pupils to get a “taste” of student life and find out about the excellent career opportunities in the food industry. Loughry has close links with the food and drink sector and all food courses at Loughry offer outstanding job prospects with virtually 100 percent graduate employment, starting salaries of up to £22,000 and competitively priced accommodation on campus. So it is no surprise that the sixth form pupils were keen to check out the Foundation and Honours Degree courses on offer at Loughry. With Honours Degree courses in Food Technology and Food Management and Marketing as well as the newly developed BSc in Food Design and Nutrition, there is certainly something to suit everyone.
If you are looking for a career in a fast moving industry and are interested in finding out more about the wide range of courses on offer at Loughry Campus please contact us on Freephone: 0800 0284291 or better still come along to Loughry’s Open Evening on Tuesday 27 April from 3.00 pm to 8.0 pm.
Sixth form Home Economics pupils Rachel Morrow, Leah White and Natalie Watters from Strathearn School, Belfast, together with Rose Hurrell and Aoife McAteer from St Louis Grammar School, Ballymena attending the Consumer Buying Seminar at Loughry Campus.
Hazel Boyd, Loughry Campus, offers Business Studies pupils Ciara Kershaw, Kerri McCartney, Ella Morgan, Megan Maguire and Cheryl Flood from St Louis Grammar School, Kilkeel a selection of yoghurts during their visit to the Consumer Buying seminar at Loughry.
Sixth form Business Studies pupils from St Louis Grammar School, Kilkeel compare a range of crisps to find the market leader during their recent visit to Loughry Campus.
Sixth form pupils from Banbridge Academy together with their Home Economics teacher Lynne Elliott assess consumer perceptions of breakfast cereals during their visit to Loughry Campus.
Food Lecturer Nicola Kerr, Loughry Campus discusses consumer buying behaviour with Coleraine High School Home Economics pupils, during their visit to Loughry Campus.
Upper sixth form pupils from St Patrick’s College, Maghera together with their Home Economics teacher Majella Taggart during their visit to Loughry Campus.
Sixth form Home Economics pupils from St Louis Grammar School, Kilkeel tickle their taste buds during the Consumer Buying seminar at Loughry Campus.
Upper sixth form Home Economics pupils Leigh-Ann McCrum, Leigh McClurg, Amber Welsh and Sarah Cuming from Carrickfergus Grammar School assess a selection of snack products during their visit to Loughry Campus.